logo

Professional

Professional Digital Marketing Course
For You

Digital Marketing Evolution

AI Strategies for the Modern Marketer

Course Overview

This professional-level course provides an in-depth exploration of digital marketing strategies, focusing on cutting-edge AI tools and techniques. Through advanced Units and practical applications, students will be equipped to lead AI-driven marketing initiatives across industries.

Course Objectives

  • Gain advanced knowledge of digital marketing and AI tools.
  • Master AI-driven customer segmentation, content personalization, and ROI measurement.
  • Develop expertise in SEO, social media strategies, e-commerce marketing, and data visualization.
  • Build a professional portfolio with hands-on projects.

Course Duration

16 Weeks

Weekly Commitment

2 Hours of Lecture + 2 Hours of Lab/Practical Work

Course Units and Topics 👇

Unit 1: Introduction to Digital Marketing

Module1. Overview of Channels, Techniques, and Consumer Trends

Module2. Importance of Data-Driven Marketing Strategies

Case Study Review: Successful Digital Campaigns



Unit 2: Advanced AI Basics for Marketers

Module4. AI's Role in Streamlining Marketing Processes

Module5. Tools Introduction: Chabot’s

Module6. Sentiment Analysis




Unit 3: Comprehensive SEO Training

Module7. Introduction to SEO

Module8. Understanding Search Engines and Ranking Factors.

Module9. Keyword Research and Planning.

Module10.On-Page SEO.

Module11.Technical SEO Essentials.

Module12.SEO Case Study and Practical Application.

Module13SEO Project and Assessment.

Unit 4: Content Marketing Excellence

Module14. Dynamic Content Generation for Blogs and Social Media

Module15. Personalization Strategies with AI Tools




Unit 5: Advanced Social Media and Advertising

Module16. Meta Ads and Facebook Ads Manager Deep Dive

Module17. Budgeting

Module18. Competitor Analysis

Module19. Ads AI Optimization



Unit 6: E-Commerce and Email Marketing

Module20. AI Tools for E-Commerce Personalization

Module21. Email Automation and Segmentation



Unit 7: Analytics, ROI, and Reporting

Advanced AI-Powered Analytics for Real-Time Insights.






Unit 8: Tableau for Data Visualization

Module22. Introduction to Tableau – Basic Setup and Interface

Module23. Data Import and Management in Tableau

Module24. Creating Dynamic Visualizations and Dashboards in Tableau

Module25. Develop a Tableau dashboard to analyze customer segmentation and campaign metrics

Unit 9: Final Project and Career Skills

Module26. Students present a full AI-driven digital marketing strategy

Module27. Portfolio Development: Resume Writing and Interview Preparation






Unit 10: Identifying market segment & targets

Module28. Advanced market segmentation concepts

Module29. Creating buyer’s persona’s

Module30. Personalization strategies

Module31. Consumer behavior and CLV (Customer life time value)

Module32. Targeting strategies

Unit 11: Crafting the brand positioning

Module33. Positioning and value proposition

Module34. Completive positioning






Unit 12: developing pricing strategies and programs

Module35. Pricing and value perception







Unit 13: Advanced Communication for Corporates Professional

Module36. Strategic communication and leadership messaging

Module37. Advanced negotiation and stake holder management

Module38. Executive presence and personal branding






Unit 14: Advanced Strategies for Launching and Scaling a Digital Marketing Agency

Module39. Setting the Foundation: Crafting Your Agency’s Vision & Niche

Module40. Building a Strong Agency Brand and Online Presence

Module41. Client Acquisition & Relationship Management at Scale

Module42. Agency Operations & Process Optimization

Module4. Hiring, Training, and Managing Your Agency Team

100+

Live Projects for Real Experience

15+

Faculties from Renowned IIMs and Top B Schools

754+

Students Placed Successfully

100%

Live Training


Our Clients