AI Strategies for the Modern Marketer
This course will guide students through the essentials of digital marketing and the transformative impact of AI on marketing strategies. Through practical examples, case studies, and hands-on projects, students will learn how to leverage AI tools to enhance customer engagement, improve decision-making, and drive business growth.
8 Weeks
2 Hours of Lecture + 2 Hours of Lab/Practical Work
Module1. Overview of Digital Marketing
Module2. Channels, Techniques, and Trends
Module3. Importance of Data-Driven Marketing
CaseStudy: Recent successful digital marketing campaigns
Module4. AI's Role in Enhancing Marketing Efficiency
Module5. Introduction to AI Tools: Chabot’s, Recommendation Engines
Module6. Understanding Customer Journeys
Module7. Advanced AI-Powered Segmentation and Targeting
Module8. Importance of Data-Driven Marketing
Activity: Hands-on practice with audience segmentation tools
Module9. AI in Content Marketing: Automation and Dynamic Personalization
Module10. Using AI for Social Media and Blog Content Creation
Activity: Personalized content creation with AI tools
Module11. The Evolution of Advertising in the Age of AI
Module12. AI for Ad Copy Optimization and Performance Analysis
Activity: Design a mock AI-powered ad campaign
Module13. Identifying Trends and Customer Sentiment
Module14. Optimizing Social Media Content Using AI
Activity: Analyze engagement strategies with social listening tools
Module15. Introduction to SEO
Module16. Search Engine Ranking Factors
Module17. Google Algorithms
Module18. Keyword Research
Module19. On-Page Optimization
Module20. Technical SEO
Module21. SEO Tools Overview
Module22. Fundamentals of Effective Email Campaigns
Module23. Personalization and Automation in Email Marketing
Activity: Create and test a mock email campaign
Students design and present a digital marketing strategy incorporating AI tools.
Live Projects for Real Experience
Faculties from Renowned IIMs and Top B Schools
Students Placed Successfully
Live Training
