AI Strategies for the Modern Marketer
This advanced course expands on core digital marketing strategies and dives deeper into the transformative power of AI. Students will learn to integrate AI tools into marketing campaigns for greater efficiency, advanced analytics, innovative customer engagement, and data visualization.
10 Weeks
2 Hours of Lecture + 2 Hours of Lab/Practical Work
Module1. Overview of Channels, Techniques, and Consumer Trends
Module2. Importance of Data-Driven Marketing Strategies
Case Study Review: Successful Digital Campaigns
Module3. AI's Role in Streamlining Marketing Processes
Module4. Tools Introduction: Chabot’s
Module5. Sentiment Analysis
Module6. Mapping Complex Customer Journeys
Module7. Predictive Analytics for Customer Needs
Activity: Audience segmentation and targeting exercises
Module8. Automating Content Generation for Blogs and Social Media
Module9. Graphic Designing with Canva
Module10.Creating Dynamic and Personalized Customer Experiences
Activity: Use AI tools for creating personalized multimedia content
Module11. Evolution of Advertising with Programmatic and Real-Time Bidding
Module12. AI-Driven Ad Copy Optimization
Activity: Mock campaign creation with AI-powered ad tools
Module14. AI Tools for Social Listening and Sentiment Analysis
Module15. Optimizing Ads and Engagement with AI Insights
Activity: Develop a social media campaign using real-time data
Module16. Introduction to SEO
Module17.Understanding Search Engines and Ranking Factors
Module18. Keyword Research and Planning.
Module19On-Page SEO .
Module20.Technical SEO Essentials.
Module21.SEO Project and Assessment.
Module22. AI in E-Commerce: Personalized Recommendations and Targeting
Module23. Facebook Ads Manager: Budgeting and Competitor Analysis
Activity: Build a mock e-commerce campaign
Module24. Introduction to Tableau – Basic Setup and Interface
Module25. Data Import and Management in Tableau
Module26 Creating Dynamic Visualizations and Dashboards in Tableau
Module27. Privacy, Transparency, and Bias in AI Applications
Module28. Career Opportunities in AI-Enhanced Marketing
Module29. Website Creation with WordPress
Module30. Strategic communication and leadership messaging
Module31. Advanced negotiation and stake holder management
Module32. Executive presence and personal branding
Module33. Understanding freelancing as a business model
Module34. Building a strong freelance portfolio
Module35. Client acquisition and relationship management
Module36. Pricing, proposal and contracts
Live Projects for Real Experience
Faculties from Renowned IIMs and Top B Schools
Students Placed Successfully
Live Training
